Raicon brand deals with healthy food products such as millets and snack variants.
For this, on 30 Sept. 2004, "Gem of India" award was given to this company at the All India Achiever's Conference, New Delhi by Food Ministry This new plan was selected as a first plan in Tuticorin under Pudhiya Anna Marumalarchi Thittam initiated by the Govt of Tamil Nadu for development of Agricultural Products.