Vision
Enriching the lifestyle of our consumers by providing healthy & quality food by selecting the finest ingredients in our great products. We continuously strive to be present in every nook & corners of the world.
Company Profile
Our food manufacturing company stands as a testament to decades of culinary innovation and quality. We have consistently exceeded expectations, serving up a wide range of delicious offerings that have become household favourites.
Our 57 year journey reflects a legacy of flavour and customer satisfaction. We are the founder and pioneers of Roasted Vermicelli and Ada. The company introduced food products such as flour items and noodles, etc catering to the tastes & needs of different sections of the people over a period of time.
Over the years our commitment to using the finest ingredients & embracing developments and changes in the market that has allowed us to maintain a reputation for excellence.
Mission
To offer a wide range of food products and provide a healthy lifestyle under house of brands.
- P.R.Srinivasan & Sons is an age old company found in the year 1965 by late.
- Mr. P.R.Srinivasan. This company has been manufacturing & marketing Vermicelli and Ada (Pasta food products) under the Brand of Kuthuvilakku.
- The company was originated from Southern tamilnadu which is now managed by Mr P.R.S. Srinivasan and followed by his sons P.R.S.S. Srinivasan, P.R.S.S. Aravintharaj, P.R.S.S.Harsith raj which was established half century ago.
- P.R.S. Srinivasan (Founder's son) who is experienced & has business acumen. Under his marketing technique based guidance, Kuthuvilakku Brand had not only got a premier status in Tamil Nadu & Kerala Markets but also fetched good returns in terms of sales in a short span of time.
Our Founder
Structure
Starting the manufacturing unit with the capital of one lakh rupees and a work force of three members producing a mere hundred kgs of ordinary Vermicelli per day wrapped in paper pockets, the gradual growth of the company has made us to make a step having successful market over 57 years.
Also, to produce the World first, most innovative, modern research based product from Ragi. With an investment of and a production capacity of 10 MT per day, this modern Ragi processing unit produces Ragi Rice and Ragi Rava.
With several units running, we are venturing into new areanas in the food products industry where making products like Ragi based instant foods and planning to move on retort pouches by analysing the current trend with our efficient workforce and staffs.
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